Transforming Scott Fraser Training's Digital Presence
Focused on lead generation and authentic brand storytelling, the DB Visuals rolling monthly content package highlights the unique value of Scott Fraser Training's services.
Introducing the company
Upon buying into my service, we detailed a strategic launch plan for Scott Fraser Training.
Part of that included an introductory video which preceded the flow of content which would come after (and still continues now).
A ‘Welcome To’ video for this training provider gives prospective customers an insight into what the company is all about.
Showcasing the value of the service
‘Mic’d Up Trainers’ are an effective marketing tool for training providers, it’s a simplistic way to show possible customers what they’d be making an investment on.
By conveying a snippet of a course in action, I’m highlighting what makes the business unique, while already building an immediate trust between (potential) customer and the business.
All content within was filmed edited and by DB Visuals, as part of our full social media management package.
The content strategy:
Showcased real training sessions and expert instruction
Highlighted state-of-the-art facilities and equipment
Generated qualified leads through targeted social media campaigns
Maintained the company's authentic, professional identity